I am a Digital Data Analyst / Consultant based out of Zürich, Switzerland.
Currently, I am heading the Data Insights and Analytics team at Tamedia AG, Switzerland’s biggest media company. At Tamedia, my team and I are responsible for providing insights about how to grow digital reader revenue and improve the various digital products of well-known brands like Annabelle, Bilan, BZ Berner Zeitung, Der Bund, Tages-Anzeiger, Tribune de Genève, or 24 heures.
Previously, I worked as a Consultant Digital Analytics at Trakken Switzerland and a Project Manager Analytics [Digital Analytics & Technical SEO] at Yourposition AG (now part of Dept). Until the end of 2017, I was a Partner – Digital Development at the international site selection and market entry consulting firm Blair & Partner / Navigator Consulting.
Originally from Germany, I have lived some substantial time in the US, in Denmark, France and some other countries.
Among other things, I am interested in Data Analytics, Research, and Digital Innovation.
If you want to get in touch with me, just pick one of the options provided in the contact section. Or use pigeon post. Very old school, but reliable. Just in case the whole online world collapses.
My work experience can be grouped into two broader areas: international economics and market research as well as digital media and marketing.
To date, I have been working in site selection, market entry, and economic development for about five years. I started at the German American Chamber of Commerce in Atlanta, Georgia and later on followed James Blair to Navigator Consulting, where I managed site selection projects of up to 700 million USD capital investment and advanced the research and analytical process. From mid-2016 to the end of 2017, I was a partner Partner – Digital Development at Navigator Consulting’s European branch Blair & Partner.
In the digital economy, I have worked for over seven years in various position: From a German SaaS startup, over independent consulting work, agency-side SEO and Digital Analytics, to my current position as Head of Data Insights & Analytics at the Swiss publishing company Tamedia.
I hold a Master of Science (MSc) in Economics and Business Administration from Copenhagen Business School, with a concentration in International Marketing and Management.
In my undergraduate studies I pursued an international double-degree at the University of Southern Denmark / Syddansk Universitet (BA int.) and the Europa-Universität Flensburg (BSc). Alongside the general focus on International Management, I specialized in International Economics & Development as well as Marketing, Media- and Strategic Management. With the cross-border emphasis of this program, courses were held in German, English and Danish.
To this date, I have, including exchange programs, lived in seven different countries, namely Germany, France, England, Sweden, Switzerland, Denmark, and the United States. In the USA I was primarily located in the Twin Cities (MN & WI) and Atlanta (GA) metropolitan areas.
Aside from my native German, I speak four additional languages: English, French, Spanish, & Danish – some better than others.
Thus, I do have an international mindset and like to explore new countries and cultures.
I have a very peculiar and versatile set of interest. But on the other hand, they all intersect and let me view things from a different angle.
- Data Analytics & Research
- Diffusion/Adoption of Innovation and Innovation Management
- International Business- and Economic Development
- Marketing, Branding and Media Management
- Digital- and Clean Technologies
As most people do, to some extent, I have political interests, with a focus on International and European politics. Regarding the latter, I support the notion of further European integration. But I am also keen on pushing (clean) technologies as well as digital policies (Netzpolitik) in either national or transnational politics.
When it comes to sports, I am a fan of Rugby, American Football and Football (Soccer). But I can easily be entertained by any kind of sport, except Baseball or Cricket. I don’t really like either. With entertained I don’t mean watching, but also doing. Being active.
In my sports career – one might call it like that – I have, for instance, played American Football (Tight End) for the Sealords in Flensburg, and played Rugby for UWRF River Falls, CBS Sport Rugby, TSB Ravensburg Ravens, & GC Zurich Rugby (Prop, Lock, Center, and Wing).